Care, Planning, and Performance are the three pillars of real estate for Johnson.
Care is about taking care of his clients. From sitting down for an hour in a living room discussing with homebuyers whether a particular house is the right home to live a decade of life in, to helping investors figure out cash-on-cash returns and ROI on their investments properties, Johnson finds deep satisfaction in helping people with everything they need in order to buy or sell their homes.
Planning is about the systematic execution of a client’s goal whether it’s buying, selling, or renting a home. One of Johnson’s favorite aspects of real estate is the understanding and implementing of marketing strategies to best position a client’s home. It begins with in-depth project management planning and ends with the performance and due diligence of being at all the open houses, reading every prospective buyer, meticulously following up, and the continuous networking with realtors and local vendors to always be on top of the current bidding wars and negotiation dynamics.
Performance is about…
Growing up the son of a mason, Johnson spent his summers as a teenager mixing mortar for his dad and helping with repointing and foundation jobs. He reignited his love and passion for real estate by constantly shopping for investment properties. His first investment, a rental property, is still his fondest memory that inspired him to move on from a career in marketing to a realtor full time so he could spend each day helping others buy or sell their homes.
What is your attitude as a small town businessman when it comes to advertising or taking help of an advertising design agency to provide creative design solutions? I bet, more often than not it is on the lines of “What ever is left over, we’ll use for advertising”. Well, you are not alone. Most of the small town businessmen treat advertising as such, as they feel that they know most of their customers who will come back, advertising or not. Fair enough, but what if you have a competitor within the town or even without in the form of E-commerce ensuring doorstep delivery and definitely much larger choice. You getting the point?
Competition or not, you always need to remind your customers that you are there and what value you bring to them. This way you not only ensure that loyal customers remain so, but you net new customers. Remember marketing and advertising is an investment, not an expense. Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion. You advertise most when you need business. You advertise more when you don’t.
What is your attitude as a small town businessman when it comes to advertising or taking help of an advertising design agency to provide creative design solutions? I bet, more often than not it is on the lines of “What ever is left over, we’ll use for advertising”. Well, you are not alone. Most of the small town businessmen treat advertising as such, as they feel that they know most of their customers who will come back, advertising or not. Fair enough, but what if you have a competitor within the town or even without in the form of E-commerce ensuring doorstep delivery and definitely much larger choice. You getting the point?
Competition or not, you always need to remind your customers that you are there and what value you bring to them. This way you not only ensure that loyal customers remain so, but you net new customers. Remember marketing and advertising is an investment, not an expense.
Hi, let’s connect on helping you with your property needs.
